Shop Like a Local

June 7, 2016 | Wine & Country Life

Living in and visiting this stunning area of ours means having a plethora of activities at your fingertips all summer long. With fly fishing, horseback riding, wine tastings, live music and more, Charlottesville certainly is a bustling corner of the countryside. With all the wonderful features of our little slice of paradise, we also enjoy wonderful shopping, whether as a pursuit on its own or in preparation for another adventure.

One of the main shopping destinations for locals and visitors alike is the Barracks Road Shopping Center, which offers a remarkably well-curated selection of local boutiques and national retailers. In a town where nothing is untouched by history, it is now considered one of the oldest in the country at 57 years of age.

Even before it became a notable shopping center, the area was already steeped in history. It should be no surprise to any Virginia native to hear its roots date back to colonial times. The road itself actually takes its name from the military barracks west of town near Ivy Farms that used to house British and German prisoners during the Revolutionary War. If you look closely at the Barracks Road logo, you will notice a rider on a horse, which serves as an ode to the Cavalry soldiers who manned the “Barracks.”

Barracks Sign

This shopping center has become an intricate part of Charlottesville life year-round, hosting events such as the Annual Holiday Parade. Hundreds of locals partake in the festival each year, welcoming Santa Claus into town for the holiday season. This 40-year-old tradition includes colorful floats, costumed characters and horse-drawn carriages.

Dining Barracks

Not to be overlooked is the prominent fountain outside of the space now shared by Panera Bread and Five Guys Burgers and Fries. Many locals have fond memories of tossing a coin and watching it ripple away. The enchanting fountain has recently been upgraded to provide a pleasant backdrop for the new, outdoor sitting area. Inviting, cozy sofas sit under a wooden trellis with twinkling lights overhead, making it the perfect place to sit and spend time with friends day or night.

Kate Spade

The Barracks Road Shopping Center collection of stores specifically caters to the goings on around Charlottesville, whether you’re looking for sporty fishing gear, a Foxfield dress or just the right present for that UVA student.

Looking for some CHOho style? The Pink Palm is sure to fit the bill with their popular Lily Pulitzer collection or the many fashionable accessories. Kate Spade’s bold designs and crisp colors exude a sense of playful sophistication. Strappy espadrille wedges and delicate pearl earrings complement the wide selection of leather clutches, wallets and purses in this storefront. Or try the ever classic couture of White House, Black Market.

For the explorer, think Albemarle Angler, Great Outdoor Provision Company and Beecroft & Bull, a bespoke men’s clothier. If you fancy local delights, be sure not to miss Scarpa, Levy’s, Penelope for jewelry and The Happy Cook, purveyor of fine kitchenware. There are many great locally-flavored gifts to be discovered at The Virginia Shop. We know all that shopping is bound to create an appetite, but restaurants such as HotCakes, Aroma’s Café, Five Guys and Zinburger will satisfy that craving.

Shopping curiosity piqued? Here’s the full list of merchants at Barracks Road.


Wine & Country celebrates elevated living in the heart of Virginia Wine Country. Charlottesville Wine & Country Living, a semi-annual magazine of Life & Style in Jefferson’s Virginia, and Charlottesville Wine & Country Weddings, an art book celebrating elegant country weddings in Jefferson’s Virginia, are accompanied by the Charlottesville Wine & Country Shop in Ivy, VA, a beautiful lifestyle boutique featuring over 40 Virginia artisans with everything from tailgating essentials and Dubarry attire to locally made foods, award-winning Monticello AVA wines as well as craft beverages for your next event. Wine & Country Experiences are now also available and include exclusive tours and hands-on classes with leading professionals in the local farm-to-table and vineyard scenes.

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